Pulley · 2025–2026 · Protected

Keeping startup execution aligned with strategy

Principal Designer

Outcome

Working prototype for a 0→1 AI-native product, grounded in 20+ solution-discovery sessions

I'm a principal designer at Pulley, where I led design for Strategic Resource Optimization, a 0→1 AI-native product designed to keep a company's execution aligned with its strategy. Through 20+ solution-discovery sessions, I defined the product's conceptual model and built a working prototype to test the concept with realistic scenarios.

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